Social media won because it's better for the consumer and producer.
For the producer, it's free infrastructure but it's also advertising. Having a large subreddit means your game getting recommended to others and potentially being seen being introduced to more people.
For the consumer, these social media sites do usually do provide a better experience in showing people what they want to see and keeping away stuff they don't.
I'm sympathetic to forums just because I think if someone likes something they shouldn't need to join a potentially social media site with potentially toxic designs and sub-communities. But these are negative internalities that people mostly ignore.
I was discussing with a friend how I'm saddened that all the independent art websites basically died out. While they still exist, they are a shadow of their former selves while the viewers and artists all moved to Twitter, a website that is absolutely horrible as a replacement.
But it's just impossible to compete with the fact all eyeballs have been moved to social media so you are either on it or you aren't seen. Even if as a viewer you have to scroll past 20 political bots for every one genuine art piece you see.
Social media has censorship, which most old school forums couldn't simply replicate with volume, even with moderators in place. So, a lot of times you will find unfiltered discussion about certain topics as opposed to a controlled narrative you will get on social media.
Does this hold true in the modern age though? I haven't seen a single thing I wanted to see on social media basically since COVID. It's all famous people, posturing, and things I never followed. Entirely crap I don't care about. At this point I open Facebook like once a day.
I used to go on Instagram to see my friend's pictures, now there's nothing of my friends on there and I'll just spam and AI slop...
All I want is to see what my friends and acquaintances are up to and it doesn't show me any of that.
I think the kids are using discord for this, but as a 40-year-old non-gamer, I'm not going to get my friends to use discord.
I genuinely feel like there's a major gap in the market for an actual "social" network.
FYI: In Instagram (the mobile app) click the instagram log and pick "Following" and you only see those you follow (and a few ads), no random social media slop
on Facebook (the mobile app), click the 3 bars icon and pick "Feed". Same thing, friends, whatever groups you're following, a few ads, no social media slop
Web apps have the same option. X as well
There's no way to make these the default as they are trying to get you addicted to the social media slop. But, you can still use them as "social networks" (which is the only reason I keep them)
This being a news site for hackers, I should point out you can use browser plugins to change the default feed. And (if you use an Android phone, but maybe there's a way with Safari?) you can run those plugins (at least on Firefox), so you can have the experience you want on mobile too!
I made one of these (called Instalamb for Instagram), but haven't maintained it recently as there wasn't much interest. There are plenty of others though.
I think my biggest disappointment with social media is not that capitalism made it harmful and addictive (that was inevitable), but that most people don't seem to care enough to even install an advert blocker, never mind something to make their feed cleaner. Despite having had a better experience before, and it being much easier to do than many things people do all the time in their daily lives.
On Android you can use the Revanced patches available for instagram, to remove the ads and reels. I can't imagine using that otherwise - and I use it mostly to catch up with friends.
Group chats have kind of taken on this role, haven't they?
As you mentioned, Discord fills that spot for young people, but in general I get the impression people spend most of their time on group chat/private server environments nowadays. Social media is mostly treated as read only, a place you get memes or news from. Maybe there's that one rare friend who actually posts on Twitter or Reddit.
This gets mentioned occasionally, but I'm kind of surprised how little people talk about it, still. All anecdotal for me, of course, but still I find it interesting.
Discord is absolutely what has replaced forums and old social media. Twitter/Facebook/etc are entirely short form content and ragebait bots. Discord is where people are going to talk to their friends and discuss games/software/hobbies.
>there's a major gap in the market for an actual "social" network.
The problem is there is basically no money in it and it's hard build an engaged audience anymore because people attention spans are completely occupied by short form video and content creators now. Every minute of time people are willing to spend on their phones is currently used up so you are fighting against platforms that are much better at taking a slice of that pie.
> Social media won because it's better for the consumer and producer.
It's not even a question of "winning", the overwhelming share of people that came online after the advent of social media did so for social media - they never had any interest in niche phpbb style forums.
[−]LooseMarmoset · 2026-07-02 Thu 05:55 UTC ·
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Social media won because it is better and more profitable for the producer/site owner.
It is objectively worse for the consumer:
* Algorithms that push content the user didn't ask for/dark patterns
* Prioritizes low-attention span/doomscrolling
* Magnifies the most virulent outrage-driven content, often by the very people that commit the outrage, and profits from that outrage
Social media as currently implemented by everyone is a cancer.
For the producer, it's free infrastructure but it's also advertising. Having a large subreddit means your game getting recommended to others and potentially being seen being introduced to more people.
For the consumer, these social media sites do usually do provide a better experience in showing people what they want to see and keeping away stuff they don't.
I'm sympathetic to forums just because I think if someone likes something they shouldn't need to join a potentially social media site with potentially toxic designs and sub-communities. But these are negative internalities that people mostly ignore.
But it's just impossible to compete with the fact all eyeballs have been moved to social media so you are either on it or you aren't seen. Even if as a viewer you have to scroll past 20 political bots for every one genuine art piece you see.
I used to go on Instagram to see my friend's pictures, now there's nothing of my friends on there and I'll just spam and AI slop...
All I want is to see what my friends and acquaintances are up to and it doesn't show me any of that.
I think the kids are using discord for this, but as a 40-year-old non-gamer, I'm not going to get my friends to use discord.
I genuinely feel like there's a major gap in the market for an actual "social" network.
on Facebook (the mobile app), click the 3 bars icon and pick "Feed". Same thing, friends, whatever groups you're following, a few ads, no social media slop
Web apps have the same option. X as well
There's no way to make these the default as they are trying to get you addicted to the social media slop. But, you can still use them as "social networks" (which is the only reason I keep them)
I made one of these (called Instalamb for Instagram), but haven't maintained it recently as there wasn't much interest. There are plenty of others though.
I think my biggest disappointment with social media is not that capitalism made it harmful and addictive (that was inevitable), but that most people don't seem to care enough to even install an advert blocker, never mind something to make their feed cleaner. Despite having had a better experience before, and it being much easier to do than many things people do all the time in their daily lives.
As you mentioned, Discord fills that spot for young people, but in general I get the impression people spend most of their time on group chat/private server environments nowadays. Social media is mostly treated as read only, a place you get memes or news from. Maybe there's that one rare friend who actually posts on Twitter or Reddit.
This gets mentioned occasionally, but I'm kind of surprised how little people talk about it, still. All anecdotal for me, of course, but still I find it interesting.
>there's a major gap in the market for an actual "social" network.
The problem is there is basically no money in it and it's hard build an engaged audience anymore because people attention spans are completely occupied by short form video and content creators now. Every minute of time people are willing to spend on their phones is currently used up so you are fighting against platforms that are much better at taking a slice of that pie.
It's not even a question of "winning", the overwhelming share of people that came online after the advent of social media did so for social media - they never had any interest in niche phpbb style forums.
It is objectively worse for the consumer:
* Algorithms that push content the user didn't ask for/dark patterns
* Prioritizes low-attention span/doomscrolling
* Magnifies the most virulent outrage-driven content, often by the very people that commit the outrage, and profits from that outrage
Social media as currently implemented by everyone is a cancer.