I don’t think this is aimed at the labs and pre-training, it’s aimed at end users and their agents. Like if you’re a news site the paying customer isn’t a lab scraping your articles for training, it’s an end user that asked their agent to lookup the news of the day
Of course nobody wants to pay for anything, and you like me would like to be given everything for free without having to give anything in exchange. But why would somebody want to give it for free?
You can read some ad-supported news for free right now. But there's probably a large enough group of customers who would prefer paying a subscription instead, just like with music.